We know what it's like
on the other side.
We have seen companies spend months on projects nobody ever used. That is why we work the other way around: the problem first, then the simplest solution that solves it.
This is not our first rodeo.
Before Lookin there was another startup. We did Social Business Intelligence, AI and Big Data, back when nobody really knew what those things were. It went well: we were acquired by a company that has since grown very large. Their CEO once told us "I don't understand what you do, but you make great slides." That was the moment we realized we wanted to work differently.
Lookin was founded in 2021 in Milan with a promise we made to ourselves: to be good people and work only with and for good people. In 2024 we moved to Bolzano, where we were accepted into the incubation program at NOI Techpark, a one-of-a-kind technology hub in Italy.
We kept that promise. It is the reason we choose projects and clients with the same care we put into building them.
Massimo Ferri
PhD in Microelectronics, Project Management Professional (PMP), Google Cloud certified. Twenty years spent across research, engineering and technology projects in companies of every size.
The common thread has always been the same: understanding how things work and finding a way to make them work better. The difference, now, is being able to do it for the people who truly need it.
Three rules and that's it.
We do not have a 20-page manifesto. We have three things we genuinely care about.
Results in weeks
If a project takes a year to show value, it is probably the wrong project. We start with what matters right now.
Plain language
If we cannot explain what we will do in five minutes, that is our problem, not yours. Zero jargon, zero pointless slides.
Less is more
The best solution is not the one with the most features. It is the one that solves the problem without creating new ones.
Based in Bolzano, serving Northern Italy and beyond.
We work with companies in Trentino-Alto Adige, Lombardy and Veneto. We speak Italian, German and English. We come to you, not the other way around.
Tell us what isn't working.
The first meeting is always free and with no obligations. We talk about your work, not about technology.
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